WordPressFSEEnterpriseClient Work

Brimstone Energy UK

Modern Enterprise WordPress Redesign

Role
Lead WordPress Developer (Freelance)
Timeline
Nov 2025
Duration
Delivered Nov 2025
Status
Live · ongoing support
Visit Live Site
https://brimstone-energy.uk
Open
Brimstone Energy UK
FSE
Full Site Editing
Editor-first
Reusable blocks
SEO
Aware structure
Responsive
All Devices

Orchestrated a complete modernization of a marketing site for a UK renewable energy firm. Implemented WordPress Full Site Editing (FSE) and the Stax theme to deliver responsive layouts with brand-aligned typography and spacing.

The Problem

Brimstone Energy UK needed a complete digital transformation of their marketing presence. The existing site lacked modern UX patterns, had inconsistent branding, and was difficult for the marketing team to maintain.

The Solution

Delivered a full-scale WordPress redesign using FSE and the Stax theme, creating a responsive site with brand-aligned typography, consistent spacing, and editor-friendly reusable components that the marketing team can maintain independently.

01 — Features

Key Features

Full Site Editing

Modern WordPress FSE implementation with reusable block patterns

Performance Aware

Performance improvements implemented within the existing WordPress theme and content constraints

Brand System

Consistent typography, spacing, and color system across all pages

Editor-Friendly

Intuitive content management for non-technical marketing team

02 — Stack

Tech Stack

WordPress
PHP
FSE
Custom CSS
SEO

03 — Challenges

Challenges & Solutions

  • 1Modernizing legacy site structure without disrupting live operations
  • 2Implementing brand-aligned design system across all templates
  • 3Creating maintainable components for non-technical editors
  • 4Improving performance within the constraints of an existing theme and client-managed content

04 — Role

My Role & Contribution

  • Led complete site architecture and redesign strategy
  • Implemented WordPress FSE with custom block patterns
  • Developed brand-aligned design system with consistent typography and spacing
  • Implemented performance improvements within the existing theme and content constraints
  • Created comprehensive documentation for client handover
  • Established SEO-first content structure and metadata strategy

05 — Learnings

What I Learned

  • •WordPress FSE architecture and block patterns
  • •Enterprise client workflow and stakeholder management
  • •Performance optimization for marketing sites
  • •SEO-first content structure design

06 — Roadmap

Future Improvements

Planning advanced analytics integration and A/B testing framework for conversion optimization.

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