Brimstone Energy Website
WordPress Website Redesign
Overview
Brimstone Energy UK needed a website that reflected their expertise in renewable energy solutions (solar panels, battery storage, heat pumps) while being easy for their team to update. The project involved customizing the Stax theme, reorganizing content for better user flow, and implementing SEO best practices. The result is a professional, trustworthy site that empowers homeowners to take control of their energy future.
Key Features
Clean Modern Design
Professional layout with clear typography, proper whitespace, and a cohesive color scheme that builds trust with potential customers.
Service Showcase
Clear presentation of renewable energy services including tepeo ZEB heat batteries, solar panels, battery storage, and heat pumps.
SEO Optimization
Implemented proper meta tags, schema markup, and page structure to improve search engine visibility for renewable energy searches.
Customer Testimonials
Integrated Which? Trusted Trader reviews and video case studies to showcase customer satisfaction and build credibility.
Easy Content Management
Set up intuitive content blocks and templates so the team can add blog posts, case studies, and resources without developer help.
Lead Generation
Strategic placement of contact forms and CTAs to convert visitors into qualified leads for energy assessments and installations.
Tech Stack
Challenges & Solutions
- 1Working within WordPress theme limitations while achieving custom designs that match the brand
- 2Balancing technical energy information with accessible language for homeowners
- 3Optimizing performance while maintaining visual richness and interactive elements
- 4Creating a content management system that non-technical team members can maintain independently
What I Learned
- •How to customize WordPress themes effectively without breaking updates or security
- •The importance of client communication and managing expectations throughout the design process
- •WordPress best practices for performance, security, and SEO in the renewable energy sector
- •How to create maintainable systems that empower non-technical users to manage content