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WordPressFSEResponsive UIClient Work

Brimstone Energy UK

Project thesis

Editor-Friendly WordPress Redesign

Enter live build
Discipline
CMS
Context
Client Work
Role
Freelance WordPress Developer
Timeline
2025
Duration
Client delivery · 2025
State
Live · ongoing support
01
Brimstone Energy UK interface preview
Recorded interface
01FSE

Full Site Editing

02Editor-first

Reusable blocks

03SEO

Aware structure

04Responsive

All Devices

01 / The brief

The reason this needed to exist.

Reworked the public marketing site in WordPress using the purchased Stax theme. The client engagement focused on clearer page structure, responsive sections and editor-friendly reusable blocks, with changes prepared in preview and draft before handover.

Constraint / 01

why

The friction

The existing marketing pages needed a clearer information hierarchy, more consistent presentation and a safer editing workflow within the company’s current WordPress setup.

Response / 02

how

The intervention

Recomposed the key pages with Full Site Editing and the Stax theme, introducing consistent spacing, responsive sections and reusable content blocks. Work stayed in preview and draft until client review.

02 / System logic

Architecture before ornament.

System backbone / documented

Architecture file 01

WordPress Full Site Editing with Stax theme, custom blocks, and editor-friendly components

WordPressPHPFSECustom CSSSEO

Constraint log

  1. 01

    Restructuring existing content without disrupting the live site

  2. 02

    Working within the purchased theme, hosting and plugin constraints

  3. 03

    Creating reusable sections that remain practical for editors

  4. 04

    Improving responsive behavior and accessibility across key templates

03 / Execution

Capabilities with a job to do.

F / 01

Full Site Editing

Modern WordPress FSE implementation with reusable block patterns

F / 02

Performance Aware

Performance improvements implemented within the existing WordPress theme and content constraints

F / 03

Brand System

Consistent typography, spacing, and color system across all pages

F / 04

Editor-Friendly

Reusable content blocks prepared for routine editor updates

04 / Ownership

What I personally moved forward.

Role on this build

Freelance WordPress Developer

Scope spans product judgement, technical execution, interface craft, and release detail where the project required it.

  1. 01

    Audited key pages and translated their goals into a revised content structure

  2. 02

    Implemented layouts with WordPress FSE and reusable Stax blocks

  3. 03

    Applied consistent typography, spacing and responsive behavior

  4. 04

    Checked navigation, resource links, contrast and device layouts

  5. 05

    Documented reversible changes and prepared the client handover

05 / Reflection

The work changed the next decision.

What entered the toolkit

  1. 1

    WordPress FSE architecture and block patterns

  2. 2

    Client review, reversible publishing and handover workflows

  3. 3

    Performance-aware changes within an existing WordPress stack

  4. 4

    Search-aware content structure

The polished surface is only the final layer. The decisions underneath are the real project.

Enter live build

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